United Media Services Participates In Panel Discussion At The International Broadcasting Convention Ibc In Amsterdam

United Media Services Participates in Panel Discussion at IBC

UMS CEO Reem Al-Hassani Moderates "The Power of Storytelling in a Data-Driven World" Forum at IBC 2022

Key Discussion Points Included the Impact of Data on Content Creation, the Importance of Storytelling, and the Technological Advancements Shaping the Media Landscape

United Media Services (UMS), a leading provider of media services in the Middle East, participated in a key panel discussion at the 2022 International Broadcasting Convention (IBC) in Amsterdam, Netherlands. The panel, titled "The Power of Storytelling in a Data-Driven World," was moderated by Reem Al-Hassani, CEO of UMS, and featured industry experts from around the globe.

The panel explored the impact of data on content creation, the importance of storytelling, and the technological advancements shaping the media landscape. Al-Hassani opened the discussion by highlighting the need to leverage data to understand audience preferences and create content that resonates with them.

“In today’s data-driven world, it is essential for content creators to leverage data to gain insights into their audience’s preferences, behaviors, and motivations,” said Al-Hassani. “By understanding what your audience wants, you can create content that is more likely to engage them and build a loyal following.”

In addition to data, the panel also emphasized the importance of storytelling as a fundamental element of content creation. Al-Hassani stressed that even in a data-driven world, the ability to craft compelling narratives remains crucial for captivating audiences and creating a lasting impact.

“Storytelling is an essential part of the human experience,” said Al-Hassani. “It is what allows us to connect with each other, share our experiences, and make sense of the world around us. In the context of content creation, storytelling is what brings data to life and makes it meaningful for audiences.”

The panel also discussed the technological advancements that are shaping the media landscape. Al-Hassani highlighted the rise of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) as key technologies that are transforming the way content is created and consumed.

“Technological advancements are providing content creators with new and innovative ways to engage with their audiences,” said Al-Hassani. “AI, VR, and AR are just a few of the technologies that are helping to create more immersive and interactive experiences for viewers.”

In conclusion, the panel highlighted the importance of embracing a data-driven approach to content creation while also recognizing the enduring power of storytelling. Al-Hassani emphasized that by leveraging data to understand their audience and crafting compelling narratives, content creators can create content that resonates with viewers and builds a loyal following.

“The future of content creation is bright,” said Al-Hassani. “By embracing data and storytelling, content creators can continue to engage, entertain, and inspire audiences around the world.”